Scale Your Airbnb Business by Building Relationships – with Liam Carolan

To scale a short-term rental business, you need more properties. And the best way to expand your portfolio is to build relationships with the right people. People who can help you find new units to manage. So, who should STR operators be connecting with? And how do we go about building those relationships? Liam Carolan is the short-term rental expert behind Ginger & Gold, a property management company out of Norwich in England’s Norfolk County. Liam started hosting on Airbnb in January of 2019, and today, he and his partner have a 10-unit portfolio of master lease and management properties. Liam is also a member of our Legends X community. On this episode of Get Paid for Your Pad, Liam joins me to explain how he builds rapport with letting agents, challenging STR operators to get out of our comfort zone and provide value before we go for the ask. He explores who to build relationships with as you scale and how to build trust by considering what’s important to the other person and following up on what you say you’re going to do. Listen in for Liam’s insight on being clear about what you want and learn how to leverage relationships to find new properties and scale your STR business! Topics Covered How Liam got into short-term rentalsWanted to spend more time with sonFound mentor doing master leasing How Liam builds rapport with letting agentsDrop into office multiple timesExplain how you can help them Who to build relationships with as you scale Letting agentsLocal property networking groupsOther local STR operators How to build trust in a business relationshipFollow up on what you say you’ll doDemonstrate competencePut yourself in their mindsetLean on transferable skillsTell stories, real world examples The value in being clear about what you wantEasier for letting agent to help youCreate preferred investment area map  Why Liam joined the Legends X programHelp with focusStrategies to scale up business What Liam has learned in Legends XLeverage values to make decisionsBuild detailed playbook of processesPower of bold brand promise Connect with Liam Ginger & GoldLiam on LinkedIn  Resources Google My MapsMark SimpsonJulie GeorgeLegends XGet Paid for Your Pad on YouTubeEmail [email protected]  Sponsor Hostfully [Discount Code PAD] Hosted on Acast. See acast.com/privacy for more information.