Geospatial Awakening in Global Supply Chains with Nathan Eaton and Denise Pearl

This week, Googler Denise Pearl and NGIS Executive Director Nathan Eaton join hosts Alexandrina Garcia-Verdin and Donna Schut to talk about how modern technology and data collection can significantly enhance environmental protection practices. Denise starts the show with a thorough explanation of geospatial awakening and how Google is making its backend geo services like Google Earth Engine more usable for Google Cloud customers. With better data, easier access, and substantially more cloud compute power, companies are awakening to the possibilities of geospatial driven projects that analyze not just text but photographic data as well. Thousands of satellites collect information about Earth every day, and companies are realizing just how much of this data is available for their own sustainability, geo-centric, and location-based projects. Geospatial, Nathan explains, can help combine layers of text and photo data based on one location for a richer, more robust view of a particular location in real time. As a geospatial partner with Google for a decade, NGIS has had experience using Earth Engine, Google Maps, and more to help Google Cloud customers use this data in meaningful ways. Because most projects involve analyzing locations as they change over time, companies need massive storage and processing power for their data. This is only made possible with the recent advances in infrastructure afforded by the cloud. With these amazing advances in technology, Denise and Nathan are seeing more and more exciting use cases. Companies are taking this data and making meaningful decisions for their future and the future of the planet. Sustainability goals like limiting deforestation in the supply chain can be made and measured. Climate change models can be created and applied. And all of this can be done quickly. Nathan and Denise talk about TraceMark, the sustainable sourcing solution built by NGIS and made to integrate flexibly with customer projects. Consumers are increasingly aware of their affect on the environment and are pushing for change. With TraceMark, companies are able to see the environmental impact of their supply chain partners and make changes in line with customer values. These decisions can influence the growth of the company as well, as suppliers are vetted and chosen based on sustainability and availability. We hear about the building of TraceMark and the challenges the team overcame. Denise runs through some features of the software and how users can take advantage of them. Our guests give some great tips for organizations to get started with their data-driven sustainability goals, and Nathan talks about what’s next with NGIS and TraceMark. Nathan Eaton As Executive Director at NGIS, Nathan has worked with hundreds of clients to deliver fit for purpose, innovative solutions. Nathan leads our GIS capabilities and stakeholder management including consulting with a range of large multinational companies and federal government departments. Most recently, Nathan has led the development, build and launch of TraceMark, a SaaS sustainable sourcing solution from NGIS, Google Cloud and partners Planet and CARTO. Denise Pearl Denise Pearl leads strategic ISV efforts for Google Cloud’s Geospatial, Earth Observation and Sustainability vertical. Her primary focus is to align engineering, marketing and sales teams within Google around the issues that matter to enterprise customers and government agencies enabling the use of technology to better solve sustainability challenges communities face across the globe. Cool things of the week Planet and People AI Series videos Planet and People AI: Mapping carbon pollution globally with satellites video Geobeam site Interview GCP Podcast Episode 282: Geospatial Cloud and Earth Engine with Chad Jennings and Joel Conkling podcast Google Earth Engine site NGIS site NGIS and TraceMark site TraceMark site EO Data Science site EO Data Science GEE Impact site The technology and climate science helping CPG brands with sustainable sourcing blog Adopting real-world sustainability solutions with Google Cloud’s ecosystem blog Achieve Your Sustainability Goals with the Google Cloud Ecosystem site The data-driven path to real-world sustainability solutions whitepaper It takes an ecosystem: How the Google Cloud Partner Initiative speeds the transition to enterprise sustainability article Google Cloud Sustainability Summit site BigQuery site What’s something cool you’re working on? Dana is focusing on geospatial analytics, helping customers achieve their sustainability goals. She’s building solutions that solve repeatable problems. AGV is getting ready for the Cloud Sustainability Summit on June 28th. Hosts Alexandrina Garcia-Verdin and Donna Schut