Making SKAN work in the wild: multiple verticals & monetization models
Growth Masterminds: mobile growth podcast - Un pódcast de Singular
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How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - retail - fintech - fast food - on-demand - travel - social ... and more!
