Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media.  Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few.  Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft.  MRMW North America 2022:  * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer  Find Vera Online:   * LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ * Company: https://www.warnerbros.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Bloomberg, Cartoon Network, CNN,