Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: * LinkedIn: https://www.linkedin.com/in/annebeall/  * Website: https://beallrt.com/  * Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: * Email: [email protected]  * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp  * LinkedIn: www.linkedin.com/company/happymarketresearch  * Facebook: www.facebook.com/happymrxp  * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: * The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 * The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, * And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time,