The Art and Science of Creating a Master Brand for Advocate Health Care

Lonnie Hirsch interviews Kelly Jo Golson, SVP & Chief Marketing Officer, Advocate Healthcare. Lonnie and Kelly discuss the challenging process of transitioning to a master brand, how gaining support is an important aspect of the process, and more. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/the-art-and-science-of-creating-a-master-brand-for-advocate-health-care.html