Branded: Negotiating Consumerism in Fiction

Helping Writers Become Authors - Un pódcast de K.M. Weiland - Lunes

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If generality is the death of the novel, then specificity, including the specificity of brand names, must bring it life. But that doesn't negate the pitfalls of branding in fiction. Discover the two of the biggest reasons I decided it was often better to avoid specifying common and popular consumer names.

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