Beyond OTA Savings: Why Direct Bookings Are Your Key to Understanding Guests - Chris Bowling, BWH Hotels

In this episode, Chris Bowling, Head of Digital and Consumer Marketing at BWH Hotels Great Britain, shares insights on the importance of direct bookings, the role of OTAs, and the impact of AI on the hospitality industry. Read Chris' newsletter, The Hotel Hype. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered...