Influencer Marketing: Measuring True Value for Hotels - Casey Barks, Staypineapple Hotels
Hospitality Daily Podcast - Un pódcast de Josiah Mackenzie
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In this episode, Casey Barks, Vice President of Marketing at Staypineapple Hotels, shares his insights on how Staypineapple has digitized and streamlined its influencer management process.Listeners will learn:The tools and metrics Staypineapple uses to evaluate an influencer's true monetary value (03:52)Their innovative approach to influencer contracts, ensuring accountability and protecting the hotel's interests (06:50)Why influencer marketing is set to become even more significant in the fu...