Story-Driven Hospitality in 2024 - Samantha Hardcastle

In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares her insights on creating purposeful concepts and guest journeys that go beyond the traditional hotel stay.Listeners will learn:How Samantha's work focuses on creating experiences that align guests with their desired selves and open up new paths for them (02:57)The importance of understanding the deeper mission behind a hotel and helping hoteliers reconnect with their original purpose (05:16...