Why Visibility Unlocks Guest Satisfaction - Leora Halpern Lanz

In this episode, Leora Halpern Lanz, award-winning hospitality marketing leader and Associate Professor at Boston University’s School of Hospitality Administration, shares how visibility can directly impact guest satisfaction. Using a real-world hotel case study, she shows why physical and digital visibility matter as much as the investments we make in renovations. Leora challenges hospitality leaders to think beyond promotion, asking whether we’re measuring the right things and whether our m...