Episode 12: Chris Lema and Beyond Good

Chris and I talk about all sorts of stuff in this episode, all surrounding his site Beyond Good. We talk about tools, automation, and being a one-man show doing the work of a small company. Chris also shares some exclusive advice on creating content. Make sure to listen until the end!
Show Notes

* Beyond Good
* Hosting with WPEngine
* Genesis
* Beaver Builder
* WooCommerce

* ProsPress Subscriptions
* Skyverge Memberships


* MemberPress
* Zapier
* Lob
* Startup Threads
* Agile CRM
* Chris Lema [dot com]

Transcript

Joe:
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Hey, everybody. Welcome to another episode of “How I Built It”, the podcast that asks, “How did you build that?” Today, I am here with my good friend, WordPress person, cigar aficionado, Chris Lema. Chris, how are you doing?
Chris:
I’m great. How are you doing?
Joe:
Good, very good. Thanks so much for joining me today. Today, we are going to talk about your website, beyondgood.com. Is that correct?
Chris:
That’s right.
Joe:
All right, cool. Let’s just jump right into it. Why don’t you tell us a little bit about you, the product, and how you came up with this idea.
Chris:
Sure. I am a guy who’s been blogging for five and a half years almost predominately around WordPress, and yet a lot of what I do in my day job is leading people and managing people, and I’ve been doing that for about 20 years. I decided I wanted to spin up a new site where I could focus on the leadership side of things. I bought the domain name “Beyond Good”, spun up the website, and now I’m rolling out all of the features. It’s been several months in progress just to get some core content in place and now start building out all the rest of the membership site and the store, and all the things that go with a website when you put it all together. Of course, it’s sitting on top of WordPress, so it leverages all the things I normally write about on ChrisLema.com, but I wanted a dedicated place where people could go if they just were looking at leadership stuff.
Joe:
Nice, and you were my boss at Crowd Favorite a little bit f...