Lindsay Halsey and Pathfinder SEO

Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil!
Show Notes

* Lindsay
* Pathfinder SEO
* WebShine
* Zeek Interactive
* Landing Page School Podcast

Be sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook Group
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Transcript
Intro: Hey everyone and welcome to Episode 93 of How I Built It. Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil!
Before we get to the show, I also want to tell you about a new shop I launched, that has t-shirts and mugs with the show’s tagline, “Get Out There and Build Something.” I’m excited to finally bring these to market. You can see them at howibuilt.it/shop/.
And of-course, this show (and the whole season) is brought to you by Pantheon. You’ll hear about them later on. SO for now, on with the show.
Joe Casabona: Hey everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is Lindsay Halsey, co-founder of Pathfinder. Lindsay, how are you?
Lindsay Halsey: I’m good. Thanks much for having me on the show.
Joe: Thanks for being on the show. I appreciate you taking the time. I’m very excited to talk to you about Pathfinder. The full official name is Pathfinder, or Pathfinder SEO?
Lindsay: Official name is Pathfinder SEO.
Joe: Cool. I’m very excited to talk to you about that because it looks like a very interesting service. Why don’t we just jump right into it and why don’t you tell us who you are, and what you do?
Lindsay: Awesome. My name’s Lindsay Halsey, and I focus on search engine optimization and specialize in helping businesses get found in Google, Yahoo and Bing. I have been a partner in a search engine marketing agency for 10 years here in Basalt, Colorado. In the past year we developed a new product, Pathfinder SEO, and are excited to share it.
Joe: Very nice. In a nutshell, why don’t you tell us a little bit about the product and maybe how you used your experience to come to the conclusion that this is a product that we need.
Lindsay: Perfect. Pathfinder delivers a process for people to go from lost to found in Google, Yahoo and Bing. It is for small business owners and web freelancers. We came up with the idea for this product based on our agency experience. At our agency [Web Shine] we do custom search engine marketing projects for businesses small to large, and along the way we found people coming to us echoing different challenges they had faced with SEO.