Lindsey Miller and Partnership Programs

If you’ve ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. We talk about lots of stuff like content creation and working with your partners to help them help you. We also discuss how to come up with rates. Don’t miss this episode!

Show Notes

* Lindsey Miller | Twitter
* Liquid Web’s Managed WooCommerce Hosting
* Episode 4: Cory Miller and iThemes
* iThemes
* This is Marketing
* Chris Lema and Managed WooCommerce Hosting
* Kolbe Personality Test
* iThemes Training
* iThemes Hosting

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Transcript
Intro: Hey, everybody. Welcome to episode 123 of How I Built It. Today my guest is Lindsey Miller, the partner marketing manager of LiquidWeb. In this episode, I’m excited to get into the nitty-gritty of LiquidWeb’s partnership program. As somebody who’s part of a lot of affiliate programs and somebody who runs his own affiliate program, Lindsey’s insight is incredible, because a lot of affiliate marketing managers will say that they have a partner program. But I take a pretty hard line in that if you’re giving me a link to share, and I’m doing all the work, that is not a partnership program. You’re just paying me a commission. You are doing no work, I am doing all the work, and you’re paying me a small fee to do that work. But it is different in the case of Lindsey Miller and LiquidWeb. As a member of their partnership program, I can tell you that they work directly with their partners to write content for them, to do webinars with them, and to, in general, help them increase sales. It’s what I really like to see out of a partnership program, and if I continue my affiliate program in earnest moving forward, I am definitely going to take a lot from this episode. Lindsey has a lot of really great information for us, and I think that you will enjoy this whether you are part of a partner program or an affiliate program, or if you run your own. There’s lots of stuff to glean here. Be sure to stay until the end of the episode as I’ll be talking about the part two of how I built my tech stack from my podcast course. I’ll be talking about WooCommerce, something that LiquidWeb does very well. Without further ado, let’s get to the interview with Lindsey. Of course, that’s after a word from our sponsors.
Break: This episode is brought to you by Plesk. Do you spend too much time doing server admin work, and not enough time building websites? Plesk helps you manage servers, websites, and customers in one dashboard.