Pam Aungst and SEO Process

So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode.
Show Notes

* Pam Aungst
* Pam on Twitter
* Stealth
* Hallway Chats
* Episode 21: Liam Dempsey and WordPress Meetups
* Lighthouse for Chrome

Sponsored by:

Traitware: A faster, more secure way to login with WordPress
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.


View on separate page
Transcript
Intro:
Welcome to episode 92 of How I Built It! In this episode, I’m talking to
Pam Aungst and we’re talking about SEO Process. So in the last couple of
episodes we talked to John Doherty about his product, and before that we
talked to Jeremiah Smith about how he built his agency. In this episode we
talk to Pam about process. And I really like this episode because I had
some immediately actionable advice. Essentially as soon as we hung up, I
applied some of what she taught me.
Sponsors:
Today’s episode, by the way, is brought to you by Pantheon and Traitware.
You’ll hear about them both later, so for now, on with the show.
 
Joe Casabona:
Hey everybody. Welcome to another episode of How I Built It, the podcast
that asks, “How did you build that?” Today my guest is Pam Aungst. She is
an SEO expert and we’re going to talk a little bit about her process. We
were introduced to each other formally by a friend of the show, Liam
Dempsey of Hallway Chats. I’ll link that in the show notes. Pam, how are
you today?
Pam Aungst:
Good. Thank you for having me.
Joe:
Thanks for being on the show. This is a little bit more nebulous. We’re not
talking about a specific product, or thing. We’re talking more about SEO
process and strategy and things like that. Why don’t you tell us, and the
listeners, a little bit about who you are and what you do?
Pam:
Sure. As you said I’m Pam Aungst, my company is Pam Ann Marketing, and we
also now have a sister company which is also an offering. Which is Stealth
Search and Analytics. Both companies offer SEO, PPC and analytics services.
Pam Ann Marketing works directly with clients and Stealth Search and
Analytics works on a private label basis through other agencies that want
to offer those services, but not hire in-house staff to provide them to
their clients.
Joe:
Gotcha. Cool. So you’ve got a little bit of the client services going, and
then some of the white label services going with agencies and folks who
might want to outsource their ability to do SEO stuff.
Pam:
Yes. We were getting requested to do that so often that I had a light bulb
moment, and I was like, “We’re getting these requests without even s...