Patrick Rauland and Building a WooCommerce Shop

Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how would you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We discuss building trust, content marketing, conversion rates, and more.
Show Notes

* Patrick Rauland
* WooCommerce
* Let’s Encrypt
* Stripe
* Mailchimp
* Convert Kit
* WP Engine
* Liquid Web Managed WooCommerce Hosting
* WP101’s WooCommerce Quick Start Guide
* Product Lighting Box
* Storefront
* Premium Themes by StudioPress
* Lift Off Summit Content for How I Built It Listeners

Sponsored by:

Event Espresso: An Event Management System for WordPress that powers over 40,000 event websites.
Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify.
Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months.


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Transcript
Intro: Hey everybody and welcome to another episode of How I Buit It! In today’s episode, my friend Patrick Rauland talks through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how _would_ you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We’ll get to that in a minute, but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid Web. If you’re running a membership site, an online course, or even a real estate site on word press, you’ve likely already discovered many hosts that have optimized their platforms for a logged out experience, where they cash everything. Sites on their hardware are great for your sales and landing pages, but struggle when your users start logging in. At that point, your site is as slow as if you were on three dollar hosting. Liquid Web built their managed word press platform optimized for sites that want speed and performance, regardless of whether a customer is logged in or logged out. Trust me on this, I’ve tried it out and it’s fast, seriously fast. Now, with their single site plan, Liquid Web is a no-brainer for anyone whose site is actually part of their business, and not just a site promoting their business. Check out the rest of the features on their platform by visiting them at buildpodcast.net/liquid web. That’s buildpodcast.net/liquid web.
It’s also brought to you by Jilt.