REAIR: Building a Cohort-Based Course with Jennifer Bourn

With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.Top Takeaways:Online courses are NOT passive income. If you want your course to be successful, you need to evolve it.Offering a PRO version was a big mistake for Jen because people bought the non-Pro version and tried to get the Pro benefits. The lesson has one offer OR makes the Pro benefits totally different.Running live workshop events are a great way to add accountability and more value to your self-paced courses. You're ensuring your students take action now, instead of procrastinating.Show Notes:Jennifer BournJennifer on TwitterProfitable Project PlanContent CampJennifer Bourn and Profitable Project PlanCompany of OneIntroduction to the Block Editor2021: The Year of OpportunityJoin the Creator CrewSponsored by: Nexcess | Ahrefs | LearnDash ★ Support this podcast ★