Season 4 Recap

So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on starting your own business. Plus, there were a lot of takeaways. I got a lot of immediately actionable advice from my guests. So hopefully you did too. Here’s some my favorites.
 
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Transcript
So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on starting your own business. Plus, there were a lot of takeaways. I got a lot of immediately actionable advice from my guests. So hopefully you did too. Here’s some my favorites.
Do it for Barbara
The first was from Thomas Umstaddt. He talked about kickstarting plugins and crowdfunding his businesses endeavors. When I asked him about a feature set he talked about a client that he had named Barbara, and that Barbara was an older lady not really familiar with computers. But she does manage her own website.
He said that his team would always try to invoke Barbra’s name when they were talking about UX/UI or a feature: What would Barbara do? How would she react to this? I really like that because it keeps that development team grounded in the thinking This is a plug in that I’m building for other people and I need to consider how other people might use that plug in.
All too often I see people building software that they don’t use that they don’t have any idea about how people use it. It’s very refreshing to see that to see a development team talking about that.
You’ve Got Me Feeling Emotions
Patrick Rauland talked about how to build a new e-commerce store and told us that humans are almost always driven by emotion, whether we realize it or not. The thing that ultimately makes us purchase something is the emotional aspect of it, no matter how we justify it. And that is advice can I started using that immediately. Right after interview, I reworded some copy on my sponsor page and on my online courses site to hopefully dig deep into the emotional aspect and emotionally connect with the folks reading the copy on the page.
Follow Your Passion
On the same token you know several guests talked about following your passion. Peter Hollens, Brad Williams, and Sara Dunn all talked about doing things to follow your passion. Peter talked about it in the in the context of teaching people. He’s he’s very passionate about teaching people their passions. He says that if you’re passionate enough and you’re driven enough you can make money online doing what you love.