Trending on LinkedIn with Cara North

A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I’ve brought on Cara North to talk to us. Cara is in the eLearning space, and we definitely talk about that, but I also wondered how she always seems to be trending on LinkedIn! So we talk about the smart way to build your network, add shareable content, and maybe even make a few worthwhile connections. 







Show Notes



* Cara North | Cara on LinkedIn | Twitter* Buffer* Automating Social Media

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Transcript
Intro: A few weeks ago, we heard from Andrea Zoellner on how to implement a good Instagram strategy. Well, another social network that seems like a hidden gem for content is LinkedIn. So I brought on my friend Cara North to talk to us. Cara is in the eLearning space. We definitely talked about being in the eLearning space as we are both there, but I also wondered how she always seems to be trending on LinkedIn. So we talk about the smart way to build your network, to add shareable content, and maybe even make a few worthwhile connections. I learned a lot that I’ve already started implementing and seeing results on, so I know you will too. Definitely be sure to listen to this one. It is a good one.

 

Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that? Today, my guest is Cara North. She is the principal consultant at the Learning Camel. Cara, how are you?

 

Cara: I’m great. How are you, Joe?

 

Joe: I am doing fantastic. Or fantastically maybe. I’m trying to lower the impact of my New York accent by calling you ‘Cara’. So like Cara. Like the hard “a” in the middle. But it sounded weird to me. Anyway, Cara and I met at Learning DevCamp a couple of years ago, right? Was it 2018, I think?

 

Cara: Yeah, I think it was. Yeah, Salt Lake City. It was a great conference and really enjoyed your session. That’s where I first learned about this tool called LearnDash. That was really neat to see that in action.

 

Joe: Awesome. I think I went to your talk as well but you were like all over social media. It was really great to connect with you there. So I’m glad that we managed to stay in touch. Today, on top of eLearning, you do something that eludes me, and I’m really curious about it. But we are connected on LinkedIn, and you always seem to be trending in the eLearning, hashtag or space, or whatever. Whatever you share happens to be trending. So I do want to talk about that. But first, why don’t you tell the listeners a little bit about who you are and what you do?

 

Cara: Sure. So I’ve been in the learning development space for pretty much my entire professional career. Like a lot of people, I fell into it. My husband always struggles with telling people what I do for a living. He often says, “Oh, my wife makes those computer trainings, the eLearnings.” Then people usually groan, and I’m like, “No, my stuff doesn’t look like that. I promise.” So I know there’s a lot of garbage out t...