Using Social Proof to Improve Your Sales with Tevya Washburn

Tevya Washburn reached out to me over the summer and asked if I might be interested in having him on the show – it turns out his timing was great. See Tevya created a WordPress plugin to help gather and display social proof, and I had just finished read a book that talks about the importance of social proof. So we chat about how he came up with the idea, why he built it, and of-course, how. This is a pretty traditional episode of the show, and I hope you enjoy it!

Show Notes

* Tevya Washburn
* Starfish Reviews
* Trust Pilot
* SPI 378: Amazon Book Marketing—Everything You Need to Know with Dave Chesson from Kindlepreneur

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Transcript
Tevya Washburn: We ran it for about six months, and I think he increased his reviews by like 100 reviews on Google, and he increased his overall rating, which was already fairly high. But he moved it up even higher, so he looks really good on Google, and it helped his website rank better too as he did all this. So that’s when we started to see those results on his site, where I was like, “I should sell this to my other clients.”
 
Joe Casabona: Tevya Washburn reached out to me over the summer and asked if I might be interested in having him on the show. It turns out his timing was great. See, Tevya creates a WordPress plugin to help him gather and display social proof like reviews and things like that, and I had just finished reading a book that talks about the importance of social proof. So I have him on, and we chat about how he came up with the idea and why he built it, and of course, how he built it. There’s a lot of really good advice about getting reviews, and getting that really important social proof that you need to sell your product or service. This is a pretty traditional episode of the show, so sit back and relax. I hope you enjoy it. We’ll get onto it right after a word from our sponsors.
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Joe: Hey, everybody.