Why and How I’m Fixing my Newsletter

My newsletter has gone through a lot of changes over the years, but something that's been steadfast is promoting the latest episode of this podcast at the beginning of the week. And that made perfect sense when both the newsletter and this podcast talked about largely the same thing.

But now this show talks about running a solo business generally, while the newsletter is supposed to focus on podcast processes and systems.

They both make the same promise, but the audiences are different.

I've tried splitting the baby, so to speak, by promoting the episode, and then something behind-the-scenes look at that episode.

But it doesn't work. You know...don't talk to more than one audience, yada yada.

As a result, the newsletter isn't growing the way I'd like. And that’s what we’re talking about today.

Top Takeaways

• I need to make my newsletter’s value proposition clear. Right now, it’s trying to attract and talk to two different audiences.
• As a result, it’s not a “recommendable” newsletter. People with great newsletters (like Chenell Basilio and Justin Moore) have great newsletters with a clear focus, so people know who to recommend them to.
• The new format of the newsletter will drive home my promise: to improve your podcast processes. And while I may recommend Streamlined Solopreneur sometimes, it will not be the focus of any newsletter.

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