Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins

If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs to borrow money from. That’s how Kathleen Celmins sees it, and she’s very effective at selling on LinkedIn. In fact, she says that if you’re just trying to grow your follower count on LinkedIn, you’re doing it wrong. Instead, it’s all about the connections. How do you convert those connections into clients? That’s what we get into during this call. Plus, in the PRO show we talk about the danger of creating tools that rely on social media. Top TakeawaysWhile every other social network is super content-heavy, LinkedIn is different. If you post more than once a day, you’re competing with yourself. Followers on LinkedIn are a vanity metric. Your goal is to fill your calendar with calls…so create connections and see if those connections are a good fit. Your LinkedIn Profile is your sales page. Optimize it for your offer, and start connecting with people in your niche.Show NotesKathleen CelminsHow to NOT Burn Out While Using Social Media with Alex MarshallWaalaxySponsored by: Lulu | Sensei Sponsored by:Lulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★