My Favourite Tip: Greg McKeown - Start with zero

It’s the year 2000, and Steve Jobs wants Apple computers to be able to burn DVDs, but there’s a problem. A big problem.  At the time, DVD burners cost tens of thousands of dollars, and they’re incredibly difficult to use. Neither of those features fit the Apple MO. Jobs’ solution was revolutionary, but not just for the world of computing, or even the world of business.  Author Greg McKeown uses the lesson in this illustrative anecdote to radically simplify his work and his life, and it all starts with “zero”.  You can find the full interview here: Work less, achieve more, with Greg McKeown Connect with Greg on Twitter or Linkedin, and find Effortless here ***   Connect with me on the socials: Linkedin Twitter Instagram    If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co  Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at [email protected]   CREDITS Produced by Inventium Host: Amantha Imber Sound Engineer: Martin Imber