Demand Sensing & Demand Shaping With Starbucks

IBF On Demand sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: http://bit.ly/business-forecasting00:00 Introduction01:23 Orlando Forecasting, Planning & S&OP Conference 02:30 How Starbucks uses your data to make you spend more03:50 Data analytics still comes down to people and process06:10 The planning challenges Starbucks has to overcome09:50 Connecting demand planning to strategic planning to optimize the busi...