Bilawal Sidhu — How to Unite Reality With Imagination (EP.229)

As a proud owner of the exceedingly rare “two-digit” designation on CompuServe (the internet’s precursor), I’ve always been an early adopter of new tech. I was, therefore, particularly excited to speak to Bilawal Sidhu, a one-man corporation whose prolific output outpaces many creators put together. Since he was 11, Bilawal has been passionate about using cutting-edge tech to create videos that unite reality with his imagination. He made his bones as a product manager at Google, but after his short-form videos generated millions of views on social media, he decided to go all-in on his creative projects, including this video showing ‘shadow aliens’ invading Miami Mall, which racked up 11M views in 24 hours (!) on TikTok. Bilawal is also an adept rune-reader in the tech industry — his Creative Digest newsletter and YouTube channel offer insights and analysis on tech and market developments, while his TEDAI podcast broke the recent Helen Toner x OpenAI story. If you’re a creator curious about the opportunities presented by cutting-edge tech, you’re gonna love this episode. For the full transcript and bucketloads of other stuff designed to make you go, “Hmm, that’s interesting!” check out our Substack. Important Links: Bilawal’s Website (includes links to all social channels) What Does “Rat Park” Teach Us About Addiction? (Psychiatric Times) Show Notes: Aliens at the Miami Mall & the deep fake arms race How to unite reality with imagination The three waves of content democratization & the incoming content tsunami Artisan vs organic content Creation by proxy Climbing up the adoption curve Bilawal’s idea-to-execution creation process Remix culture & co-creation Competing visions of an AI-infused feature Finding an economic model that benefits indie creators Sovereign AI & being long human creativity Bilawal as Emperor of the World MORE! Books Mentioned: The Fifth Science; by Exurb1a The Hitchhiker’s Guide to the Galaxy; by Douglas Adams The God Problem: How a Godless Cosmos Creates; by Howard Bloom The Ultimate Resource; by Julian L. Simon