Analyzing the Quality of a Social Shopper with Michel Henns, CRO at Neticle

Send us a text​​In this episode, I’m joined with Michel Henns, CRO at Neticle. Michel is an authoritative voice in the field of social shopping insights and over the years has gathered and analyzed social shopping insights for many companies in Europe.What we discussed:the proportion of revenue and by channel that is attributed to social mediathe difference in demographics among social shoppers by channelthe quality of a social shopper versus one who came in from another channelhis recommenda...