b2b Influencer Marketing Dos & Don'ts

Send us a textKristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.In this conversation we chat about:- how to take events to the next level by partnering with industry influencers and incorporating them into the event experience- how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy- why its important to educate and align brands and influe...