Bias busters: How to resist the allure of ‘glamour’ projects
Inside the Strategy Room - Un pódcast de McKinsey & Company
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Shiny new initiatives can distract you from paying attention to other good but mundane projects and investments. In this episode McKinsey partner Tim Koller, professor of business strategy at the University of Sydney Dan Lovallo, and Sean Brown, discuss why people underinvest in so-called unremarkable projects and how to remedy this bias to ensure all projects receive the resources and attention they deserve.
