How to take the measure of innovation
Inside the Strategy Room - Un pódcast de McKinsey & Company
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Two simple R & D conversion metrics can help executives measure the value of innovation efforts. Senior partner Erik Roth, and associate partners Guttorm Aase and Sri Swaminathan speak with Sean Brown about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. Their core components — gross margin, R&D, and sales from new products — are not new, but combining them can shed new light on the relative innovation performance of business units, within an organization and relative to external peers.
