How to Run a Giveaway on Instagram

In this episode we are chatting about how to run a successful giveaway on Instagram. But not just the how to’s. We also chat about why you should do a giveaway, the many things to consider and of course, the rules and guidelines.Here are three reasons why you should run a giveaway and when you would add it to your social media strategies. Because let’s face it, it’s not necessarily because you want to give something away for free. You are also hoping, in your generosity, to grow and possibly gain new customers.Reason #1 - Growth. You want to grow your following and get more reach.Reason #2 - Thanking your community for hitting a number of followings, or for a big launch being successful.Reason #3 - Engagement. Ultimately wanting to shift the algorithm to favour your account for a little while by creating lots of buzz and engagement on one certain post.We dug up some recent stats around accounts that run Giveaways and contests. These are big numbers.  - IG accounts that hold contests grow 70% faster then ones that do not. - Giveaways tend to get 64x more comments, and 3.5x more likes then other posts. Here’s why those stats are so important:Followers see your postThey like comment and tag a friendMore people see it, engage, and tagThe algorithm reveals the post to more accountsThose accounts see it, engage and tagMAGIC!What are some things to consider?Should you do a Solo or Collaborated giveaway? What would be the reason behind the giveaway?Let’s dive into these very important Steps BEFORE you run that giveaway. This can massively change your results.Step 1Choose a prize your AVATAR would benefit from or love!And also consider how they could possibly become ongoing customers.Step 2Choose the ways they can enter to winFollow your accountLike this postTag a friend in the commentsEach tag counts as an additional entry to winExtra Entry’s are also beneficialShare in StoriesSign up for our newsletterStep 3Set a date you will pick the winnerMark this in the postStep 4How will you choose the Winner?1. Name generator like Commentpicker.com or Woobox.com2. Write them out old school style and put them in a bowl or hat3. Create a video while you’re choosing4. Create an excel spreadsheet and use Random number pickerOkay, so now that you’re super pumped about this amazing Giveaway, let’s get into the sexy part. Rules and Guidelines. YEEHAW!!!!Currently in February 2021, you should Always add in “This Giveaway and promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram”Please stay up to date with Instagram requirements. Check out Instagrams website to see what their current guidelines are to date.Head on over to our bio @thesocial.focus download our latest freebie!Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! We are thrilled to use Buzzsprout to host our Podcast! They have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.