Using Instagram to Land Your Dream Clients

In today’s episode, Nat and Ang chat about the strategy to finding and landing your dream clients on Instagram. And one of the first things they mention is that as a business, you do not want to find and attract everyone. You want to find and attract the RIGHT people that align with your business. Opening up the show, Nat and Ang reveal that the majority of their dream clients that they have served were connections built through Instagram. This was done by creating content and showing up on Instagram authentically and sharing their best work with the intention of attracting the right clients. “If you’re not on social media, actively, by 2023… for your business, your business is going to suffer.” And there is no better time than now to be active on social media. Ang references episode 16 where the ladies shared strategies and techniques that are great to implement in growing your following and attracting your ideal client. She reiterates that social media, specifically Instagram, is a business platform.At 4:20, Nat describes your Instagram feed is like a resume or a portfolio for your audience.  Sharing your previous work from your dream clients you have already served is an opportunity to attract similar clients. Share those images AND testimonials from your work with your current best clients.At 5:20 Ang provides some examples that help detail what they mean by ‘portfolio’ and ways that service and product based business can be sharing their best content. At 6:57, Nat shares another example for businesses to build their Instagram portfolio and shares the strategy of a local promotional product company that constantly shares her ideal clients imagery of them utilizing or wearing her products. At 13:00 Ang shares a tip on utilizing IGTV for your business with the intention to attract and connect with your dream client. She describes it to be a great opportunity to share your “elevator pitch.” Nat loves IGTV because she notes that it is a great opportunity to educate people. When you have the opportunity to educate people, YOU become the expert in your field. Nat mentions that this is something they will be sharing in The Social Focus’ upcoming membership community.Got nerves? We get it! But at 14:38, the ladies chat about how showing nerves in stories or on IGTV is actually relatable! Ang reminds you that it doesn’t have to be perfect and references episode 15 of The Social Focus where the ladies address perfectionism in social media. (Want more details on writing content that attracts? Tune into Episode 2 - What Your Audience Wants from You and Nat’s solo, Episode 4 - How to Create Better Captions fro Instagram.)The Social Storytellers Community is open! Want to learn more about this online course and community that will help you create better content and visuals for social? Check it out here!On Instagram we are:@angela.s.doyon @natcaronphoto @thesocial.focus