Advertising Will Save Us from Water Scarcity, with Marketing Director of Reckitt’s Hygiene Division in North America Tarik Bayar

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Reckitt North America’s Marketing Director, Tarik Bayar. Tarik has more than 15 years’ experience in multinational FMCG companies, and he is behind the phenomenal water conservation brand campaign for the Finish dishwasher brand. With Dan and Myra, Tarik discussed this campaign, his career more broadly, and the role that brands can, and should, play in tackling global issues, like water scarcity. This episode was recorded during the Cannes Lions International Festival of Creativity, where sustainability was a strong theme on the agenda; and Tarik also touched on the responsibility of the advertising industry to create work that doesn’t just sell products or emotions, but advocates for a world that is healthier, both for people and the planet. — We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.  Send us an email or voice note with your thoughts to [email protected] or Tweet us @intelligence2.  And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared. Just visit intelligencesquared.com/membership to find out more.  Learn more about your ad choices. Visit podcastchoices.com/adchoices