115. Promoting Your Hallmark Online with the British Hallmarking Council

Hallmarking protects both the jewellery making trade and the people purchasing jewellery, but how does it translate to online jewellery sales? In this episode, Marion Wilson from the British Hallmarking Council and Charlotte Turner from the London Assay Office discuss The HALO Award — an exciting new initiative that’s encouraging jewellers to get creative about promoting their hallmarks online. Marion and Charlotte explain how you can apply for the award, and they also share some practical tips for jewellers who want to promote their hallmark online but aren’t sure where to start.   Episode Description: Today we’ll talk with Marion Wilson and Charlotte Turner about the HALO Award for promoting your hallmark online (0:50) What is the HALO Award, and why is it important for jewellers? (1:57) What happens if you win the HALO Award? (6:16) Why should jewellers promote their hallmark? (7:17) Can you share some tips for jewellers interested in promoting their hallmark? (13:05) Why is this award especially important now? (17:06) What can jewellers do to educate consumers? (23:44) Who can win the HALO Award? (33:14) How to learn more about hallmarking and the HALO Award (35:20)   Resources Learn more about Jewellers Academy Watch this episode on YouTube   Apply for the HALO Award Download the Digital Dealers Notice Goldsmith’s Guide to Hallmarking British Hallmarking Council Website The Goldsmiths’ Company Assay Office Website (London) The National Association of Jewellers Website   Find Jewellers Academy on Instagram and Facebook