Why Our Clients Laugh When Facebook Costs Go Up for Their Competition

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Avoid the 3 biggest Estate Planning marketing mistakes with our free online trainingSupercharge your law firm growth and get access to free masterclasses and more when you join our Facebook groupEstate Planning attorney? Get online leads without worry, along with sales coaching with Seminar 3.0Have you ever spent serious money on Facebook ads? Well, if so…Then you’ve likely experienced the rollercoaster difference in ad costs over the last few years.(Also known as “Mark Zuckerberg’s death beams.”)Covid, the election, and iOS updates combined to make a deadly combination…One that caused our ad costs to jump 300%.It became our most expensive investment, which taught us a very important lesson…NEVER be dependent on a single source for leads.Diversifying your sources guarantees that you aren’t stuck with the inevitable rising cost of Facebook ads.So how can you ensure that your results remain consistent during these challenges?In this week’s podcast, Jan discusses why Facebook ads can turn from a money printer into a flaming pile of garbage overnight, and how you can shield yourself from these unexpected situations.There’s much more to learn in this episode about scaling your firm, so tune in now!In this episode: 1:25 - Why our client ad costs went up 200-300% when covid started3:36 - Valuable lesson from our most expensive company investment to date4:27 - 3 most popular paid options for new business in estate planning7:26 - Simple equation for determining lead volume9:53 - Do YouTube ads perform as well as Facebook ads?11:51 - Why we can laugh when ad costs go up on FacebookAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.