How to Build Global Influence: The Psychology of Fandom

In this episode, I discuss the psychology of fandom, and I share behind-the-scenes insights into how global brands like Manchester United and Formula 1 have created such an incredible following. Your brand can be just like the greatest too.Chapters:00:00 The Psychology of Fandom: Formula One and Manchester United01:31 Building a Personal Brand: Finding Your Purpose05:49 Tapping into Emotions: Creating Passionate Fans07:44 The Power of Storytelling: Building Influence09:12 Speaking from t...