Building a Brand That Turns Customers Into Heroes with Kevin Alansky of Jedox

Kevin Alansky, Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing. Kevin’s guiding star is focused on customers and target customers. At Jedox, they focus on how they can turn the CFO or Finance Manager into the heroes of the company. Kevin thinks that this is the key to connecting and engaging with your customer base.The prerequisite is being able to identify your customer persona. Every aspect of your brand, your strategy, and your messaging, revolves around this. Identifying your target persona is key to also turning your customer into a hero.Kevin believes that while data is extremely important, it should not be the central focus of your marketing strategy. Data has to be guided by customer engagement and not the other way around. This allows you to maximize time and connect with your customer. In turn, this will also enhance your brand.Business leaders looking to deepen their expertise in the field of marketing will find Kevin’s vision and strategy extremely insightful. This unlocks the potential for growth in their business.LinkedIn - https://www.linkedin.com/in/alansky/details/experience/Website - https://www.jedox.com/en/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com