407: Leading with Purpose: Crafting Your Leadership Brand Story - Ernie Sander

Ernie Sander is a VP at Pioneering Collective, where he works with C-suite executives and other leaders to build and amplify their personal brands through content and communications, from written thought leadership and podcasts to books and speaking appearances. Ernie spent a decade as an editor at the Wall Street Journal, managing teams of reporters and launching new products. He spent another decade leading content strategy at digital media startups like GigaOM, Vocativ, and News Picks. Ernie also hosts the podcast “You Said What?”, where he unpacks his guests’ most memorable conversations and written exchanges to explore their impact.In this episode:Ernie shared his experience in the media industry Ernie’s podcast called "You Said What?" explores written interchanges in people's livesLeadership experience gained from working at established companies such as the Wall Street JournalKey takeaways:The importance of brand and telling a story was also discussedBuilding their brand in order to have a profile that transcends accomplishmentsAuthentic values are important for connecting with customers, employees, and partnersHappiness and business success can coexist - it is possible to accommodate employees while still having successQuotes:"Sometimes there are moments where you don't necessarily think anything's gonna happen, and suddenly something happens and stays with you for years." - Ernie Sander"It's not something that you can really do overnight, but it's really rewarding when you do it and when you can actually build that profile." - Ernie SanderConnect with Ernie:Website: https://www.pioneeringcollective.com     LinkedIn: www.linkedin.com/in/erniesander  Connect with Denis: Email: [email protected] Website: http://www.leadingchangepartners.com/  Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/ Leadership is Changing LinkedIn Page: https://www.linkedin.com/company/leadership-is-changing-podcast/