025. Make your ideas contagious with NYT bestselling author Dr. Jonah Berger

Leadership Lab with Dr. Patrick Leddin - Un pódcast de Leddin Group - Miercoles

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Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to take a product or service global, or falling anywhere on the spectrum, this is a must listen.

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