HT1171 - Brand Familiarity
LensWork - Photography and the Creative Process - Un pódcast de Brooks Jensen
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I'm often asked why I shoot with Panasonic cameras when they are such a tiny percentage of the camera marketplace. It's not "brand loyalty" but rather brand familiarity. I want to use a camera without having to think about it. That way, my total attention is on the subject and the content I'm trying to capture.
