S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop. Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel. She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Follow Ty: LinkedIn: linkedin.com/in/ty-haney-a4b1561a Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Introduction 04:07 Normalizing Hard Things 05:14 High Stakes 06:13 The Shift To Female Fitness 09:02 Building The Uniform 13:11 Finding Joy In A Scrappy Startup 16:10 Baked In Excellence 19:54 Zigging When Others Zag 20:42 Budget Real Talk 23:17 Incentivizing Mobile Customers 28:11 The Online Sales Breakdown 33:22 Sticky Customers, Shifting Perspectives 35:27 The Paid Channel Flywheel 40:06 Three Strategies For Growth 45:53 Kudos From Moiz 46:28 How Quick Is Too Quick? 50:20 Slow And Steady As A Strategy 53:02 Shopping The AI Way 01:03:44 Building Superfans Through Apps 01:09:07 Helping CBD Not To Suck 01:14:00 Creating A Mobile Model For Ads