MacVoices #22158: MacVoices Live! - Apple At The Top of the Brand Value Heap (Again) (3)

This MacVoices Live! discussion concludes with more on the Kantar designation of Apple as the world’s most valuable brand. The panel of Chuck Joiner, David Ginsburg, Jay Miller, Jim Rea, Jeff Gamet, Mark Fuccio, and Andrew Orr debate the methodology, but not the result, of that designation and how such designations are used in business. (Part 3)  This edition of MacVoices is supported by The MacVoices Slack. Available to silver, gold, and platinum Patrons of MacVoices. Sign up at Patreon.com/macvoices. Show Notes: Links: Kantar Brandz 2022 report finds Apple the world’s most valuable brand on 9to5Mac What are the most valuable global brands in 2022? on Kantar   Guests: Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter on LinkedIn. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer’s Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, and jeffgamet on LinkedIn., and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65. Jay Miller is a Developer Advocate and Podcaster based in San Diego, Ca. A multipotentialite, Jay enjoys finding unique ways to merge his fascination with productivity, automation, and development to create tools and content to serve the tech community.Hear him on his podcast, Conduit and Youtube.com/kjaymiller or checkout his web site at kjaymiller.com.Andrew Orr is a freelance writer and amateur photographer and Contributing Editor at AppleInsider. He loves Apple products and enjoys writing and sharing all things tech. When he's not writing about Apple, you can often find him snapping photos with his iPhone. Follow him on Twitter or sample his musical tastes on Apple Music…if you dare. Jim Rea has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. Follow Jim at provue.com and via @provuejim on Twitter.   Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss