28. Do you want to write a book? with Ginny Carter

A book can be a hugely powerful marketing tool. Writing a book can give you authority and credibility in your industry. It also raises your profile and increases your reach. So how do you go about writing your own book?   Ginny Carter is a successful ghost writer and the award winning author of the book “Your Business Your Book”. This helpfully takes small business owners through the process of planning, writing and promoting a book which will have a major impact on the success of your business.   We spoke about why a book is a great marketing tool for your business and how to turn your expertise into something that your ideal audience wants to read. Ginny had some great advice if you find the idea of putting your ideas out into the world somewhat daunting. We also talked a lot about finding the time to write – and surprisingly it’s not about clearing your diary!    And finally, once you’ve written your book, Ginny has some helpful advice for promoting it. Do the things that make you comfortable, because the marketing that works is the marketing you do.   Books You can read Ginny’s book Your Business Your Book, I highly recommended it.  Ginny recommended Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath and Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series   Resources You can find Ginny at https://marketingtwentyone.co.uk/ or on Twitter @_GinnyCarter Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/ For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/ For more books that I recommend go to the Marketing for Introverts bookshop  (This page includes affiliate links) And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk