20. Your Customer Needs Clarity with Laura Robinson

Laura Robinson of Worditude is a conversion and copywriting coach for people who sell their expertise online. She explains how she was “outed” as an introvert in a corporate job at the start of her career. We discussed the importance of introverts getting our message right online – mainly that it saves us so much time and energy! The goal should be for the messages on your website can do the “heavy lifting” – so people are sold on working with you before they get on a sales call. If you narrow down what you do and who you love to work with in really clear messages, explaining the transformation you make for your clients, you are more likely to attract those ideal clients.  Laura reveals the main mistakes that people make on their websites, including putting too many things on a website, leaving the customer to work out what they want. A great sales page should be really clear about what you offer and how people can work with you. We talked about blogging, Laura describes a blog as the library for your business, so all the good conversations from your social media become part of your website. And we talked about the voice Laura hears in her head when she goes to post on social media. If you sell your expertise online, you will find lots of wisdom in Laura’s comments! Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/   Resources Find Laura at https://worditude.co.uk/   Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality   And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!