Google Recr(E)EATs their Quality Rater Terminology

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:37 Take of the Week - 20:11 ICYMI - 22:14 Lightning Round Paid - 23:14 Lightning Round Organic - 33:55 Lightning Round Social - 41:54 Working Hard or Hardly Working - 47:54 Cool Tool - 49:46 Must Read Marketing Article of the Week - 50:55 Shooting the Heck - 53:51