25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do. [00:25] An overview of the study done by Semrush and its findings on zero click trends. [00:41] The definition of zero-click and why it’s on the rise. [01:18] How to counteract the zero-click trend. [01:25] Tips on how to find long-tail keywords to avoid zero-click search results. [02:03] How to get traffic through other search engines, like Quora. [03:50] How building an excellent brand and community can help you combat the zero-click trend.  [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Semrush Ahrefs Quora Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.