How Newsletters Are Dead: You Should Do this Instead | Ep. #558 - Marketing School - Digital Marketing and Online Marketing Tips

[00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead

[00:45] Eric and Neil still have newsletters, but engagement is dropping.

[01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.

[01:26] You need to come up with new ways to connect.

[01:38] Build up communities via social media and other outlets.

[01:54] YouTube and chatbots have been great outlets for Eric and his clients.

[02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.

[02:36] Though newsletters are unpopular, they are still effective.

[02:45] Eric and Neil have been moving towards shifting this message to chatbots.

[03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.

[03:38] ManyChat has growth tools that are helpful.

[03:54] One of Eric’s most profitable campaign is shifting to chatbots.

[04:15] Collect emails through things like content upgrades.

[05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.

[05:15] Zapier can work with ManyChat.

[05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.

[05:54] That’s all for today!

[05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.