How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581 - Marketing School - Digital Marketing and Online Marketing Tips

[00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer

[00:36] Neil gives away stuff for a cheaper price.

[00:49] You can always undercut your competitors by offering the same thing for less.

[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.

[01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.

[01:44] He can do what their doing for under $10,000.

[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.

[02:16] Go where the competitors aren’t going.

[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.

[03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!

[03:10] Take your existing users and get them to help promote you for a reward.

[03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.

[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.

[04:35] When you’re competing with bigger companies, look at what they are not focusing on.

[04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.

[05:30] Neil does this and finds there is less competition abroad and is winning in those markets.

[05:43] That’s all for today!

[05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Categorías: