335: The current state of D&I in corporate America with Global Diversity and Inclusion Leader at Merck, Celeste Warren

Marketing Today with Alan Hart - Un pódcast de Alan B. Hart - Miercoles

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The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you're a C-Suit executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line. In this episode, Alan and Celeste discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent.   In this episode, you'll learn:  How social and cultural factors shifted the importance and implementation of D&I practices   Ways leaders and employees at every level can enact change  Why understanding D&I is vital to successful marketing campaigns  Key Highlights  [04:10] Celeste’s path to D&I at Merck [10:00] What inspired Celest to write her new book [13:40] The current state of D&I in corporate America [18:15] The importance of C-Suite leaders taking accountability  [20:30] The role of middle management  [25:25] How can individuals be D&I ambassadors [29:15] Three easy steps to become an ambassador [33:35] Why understanding D&I is vital to successful marketing  [38:10] How can organizations do social activism the right way Resources Mentioned:  Celeste Warren  Diversity & Inclusion at Merck  How to Be a Diversity and Inclusion Ambassador: Everyone’s Role in Helping All Feel Accepted, Engaged, and Valued   Follow the podcast:  Listen in iTunes (link: http://apple.co/2dbdAhV)  Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen in Spotify (Link: http://spoti.fi/2mCUGnC)   Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

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