Social Media Is a Waste of Time Without a Content Strategy (Episode 105)
Marketing Without the Marketing - Un pódcast de Michael Boezi
If your plan is just to start "getting the word out there" by posting to Facebook or Twitter - stop now. The outcomes will never be worth the time you put into it. You need a complete content strategy in order to make social media worthwhile. Here's a simple way to adjust your approach - and the three advantages to doing so.
