B2B Demand Generation Investment and Performance Trends - with Kevan Savage, The Alexander Group
Metrics that Measure Up - Un pódcast de Ray Rike - Miercoles
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Kevan Savage, Principal of the Marketing practice at the Alexander Group shares the results of the research and associated report from the Alexander Group - Unveiling Pipeline to Profits which highlights the trends in demand generation and the associated return on investment of those changes.
